Six blocks within Sand City are closed off and the streets are transformed into pedestrian galleries and sidewalk theater for visual and performing artists. Live music fills the air from three stages showcasing local and regional acts with state of the art sound quality–all as you stroll by vendors and open galleries, sipping your favorite wine, beer or nitro margarita.

For the last two decades, Sand City has proudly hosted the free, family-friendly West End Celebration. The diversity of artistic talent to be found within Monterey County, dozens of local non-profit and eco-friendly businesses, and the food and beverage industry gather to celebrate the arts and community. Over 150 vendors, artists and organizations exhibit over the weekend.